VAN RYSEL

VAN RYSEL ("which comes from Lille" in Flemish) is the road cycling brand born just a few kilometers from the cobbled sectors of Roubaix.Founded in 2019, it is aimed at cyclists the world over, whatever their level, goal, or vision of cycling.

With their passion for high technology, VAN RYSEL's teams set the highest standards to satisfy both professional riders and amateur pelotons.With research and development at the heart of its priorities, the brand works with athletes and industrial partners to design innovative products that are ready to win.

Every watt, every second, every kilometer covered is a new victory, whether during a race or a simple Sunday stroll. It's this quest for perfection that drives VAN RYSEL, aiming to maximize the pleasure of effort and live great human experiences.

In 2026, the brand takes its partnership to a new level. It establishes itself as the only World Tour brand to deploy such a comprehensive performance ecosystem, including bikes, apparel, helmets, eyewear, home trainers, bottles, and bottle cages.

This global mastery of equipment allows for perfect adaptation to each race profile. For classics and flat stages, riders benefit from the RCR-F setup, a configuration optimized for aerodynamics and pure speed. Conversely, as soon as the road gradients increase, the RCR-R kit takes over to tackle high mountains, combining lightness and breathability.