Our partners

Title partners

DECATHLON

Since 2024

The world of sport at your fingertips

Since its creation in 1976, DECATHLON has been committed to supporting sports enthusiasts, from occasional amateurs to professional athletes, by designing innovative, smart, practical and high-performance products and services. For amateur sports enthusiasts and professional athletes alike, whatever their sport or level, DECATHLON designs memorable and even revolutionary sporting experiences.

From distributor to designer

That's right! Most of the products sold on our shelves are designed by DECATHLON teams. Ten years after its creation in 1986, DECATHLON took a new direction by designing sports products and services. Indeed, certain products, which have since become iconic, have changed sporting practices by meeting the requirements of both seasoned athletes and everyday sports enthusiasts who practise for the love of sport, whatever their goals.
Innovating to inspire and protect playgrounds

DECATHLON is not just a retailer, but a true trendsetter in the world of sport through its constant drive for innovation. A product must not only be aesthetically pleasing, it must be fit for purpose and evoke emotion.

The brand thus offers increasingly high-performance products that are tailored to the requirements of each discipline but also meet the challenges of sustainable development. Aware that its activities have an impact on the environment, DECATHLON aims to be a major player in change. Evolving and transforming to meet the challenges of tomorrow is the goal DECATHLON has set itself with its 2020-2026 Transition Plan, which is based on three pillars: developing people, preserving nature and creating sustainable value.

A commitment to customer experience

DECATHLON places the consumer at the centre of the experience, facilitating their access to an inspiring world of sport. Through its stores, dedicated customer service and intuitive online site, the brand creates an environment conducive to exploration, testing and discovery. Always on the lookout for innovations for its customers, DECATHLON continues its efforts in this area and develops new immersive experiences to meet their needs as closely as possible, whether they are at home or in one of its 1,750 stores around the world.

Partnerships and involvement in global sport

For many years, DECATHLON has been working with professional athletes and industrial partners who reinforce its legitimacy and expertise in design and innovation.

For DECATHLON, the partnership with the DECATHLON AG2R LA MONDIALE team is a perfect opportunity to associate its name with a popular sport known for its values of commitment, cohesion and excitement, thereby inspiring as many people as possible to take up cycling.

This partnership perfectly illustrates DECATHLON's mission: to get as many people as possible moving, young and old, beginners and experts alike.

CMA CGM

Since 2026

The CMA CGM Group is a global player in transport and logistics, offering integrated solutions for shipping goods by sea, road and air. The group is committed to contributing to sustainable globalisation and improving international trade while respecting people and the planet.
Present in numerous countries with an extensive network of branches and a large fleet, it supports its customers throughout the supply chain.
CMA CGM places technological innovation at the heart of its activities to streamline trade and develop smarter, more digital solutions.
The Group is strongly committed to energy transition, mobilising cleaner fuels (liquefied natural gas, biomethane, biofuel) to reduce the environmental impact of its operations with the aim of achieving carbon neutrality by 2050, thereby realising its vision of more environmentally friendly transport.

Lead partner

VAN RYSEL

Since 2024

Enjoy the thrill of speed

VAN RYSEL («from Lille» in Flemish) is the road cycling brand born just a few kilometres from the iconic cobbled sections, home to the world's most legendary one-day race.
Founded in 2019, it is aimed at cyclists around the world, regardless of their level, goal or vision of cycling.

Passionate about high technology, the VAN RYSEL teams set the highest standards to satisfy both professional cyclists and amateur pelotons. By placing research and development at the heart of its priorities, the brand works with athletes and industrial partners to co-design innovative products that are ready to win.

Every watt, every second, every kilometre travelled is a new victory, whether during a race or a simple Sunday ride.

It is this quest for perfection that drives VAN RYSEL, aiming to maximise the enjoyment of exercise and to experience great human moments.

In 2025, the brand strengthened its partnership with the NewGen and World Tour teams by becoming the official supplier of cycling apparel, bicycles, helmets and glasses.

Official partners

Adecco

Since 2026

Adecco is the global leader in human resources solutions and part of the Adecco Group. As a trusted partner for both businesses and job seekers, we believe in matching skills with rewarding opportunities while helping organisations, both globally and locally, build and optimise their workforce for long-term success.
Adecco offers a comprehensive range of HR solutions for a resilient economy: temporary and permanent recruitment, as well as outsourcing solutions that offer maximum flexibility to both companies and candidates. Adecco employs more than 600,000 people every day, and our ambition is to increase this number to 850,000 in the coming years. We are determined to play our part in improving the world of work by offering effective solutions to make it a more diverse and inclusive place.

ARMAND THIERY

Since 2025

Since its creation in 1841, Armand Thiery has established itself as a major player in ready-to-wear fashion in France. Thanks to its long-standing expertise, the family brand stands out for its high standards of quality and its unique relationship with its customers. Its casual chic, timeless and accessible collections combine expertise and modernity to reinvent everyday style.

At the heart of this approach, a spirit of innovation is essential. Always attentive to its customers but also to trends, Armand Thiery offers elegant fashion in tune with the times. This ability to adapt and evolve has made the brand the benchmark for dynamic ready-to-wear fashion that knows, understands and supports women and men.

This human connection is reinforced by a network of nearly 600 shops throughout France and an e-commerce site, offering a personalised experience and a presence that is as close as possible to its customers.

It is in this spirit that Armand Thiery is proud to announce its partnership with the DECATHLON AG2R LA MONDIALE team. The brand is delighted to outfit the cyclists in its lifestyle clothing, offering them a look tailored to their needs.

This alliance stems naturally from a shared set of strong values: the pursuit of performance, high standards, attention to detail and a deeply human approach.

Alongside DECATHLON AG2R LA MONDIALE, Armand Thiery is moving forward into the future with enthusiasm, ambition and boldness.

Major technical partners

ŠKODA

Since 2025

A pioneer in the automotive industry, Škoda is one of the five oldest manufacturers in history still in operation. Founded in 1895 in Mladá Boleslav in the Czech Republic, the brand began by manufacturing bicycles before moving on to motorcycles and then cars! Now one of the most powerful manufacturers on the European market, ranking third in terms of registrations in the European Union in 2024, Škoda offers a range of nine vehicles: the Fabia, Scala, Octavia and Superb, as well as the Kamiq, Karoq, Kodiaq and the electric family SUV, the Enyaq. At the end of 2024, Škoda unveiled its electric compact SUV, the Škoda Elroq.

With its rich history, Škoda is a brand with a long-standing commitment to cycling. As a partner of the FFC and the world's biggest cycling events and races, including the Tour de France and Tour de France Femmes avec Zwift, Škoda has also developed its community platform, Škoda We Love Cycling, to promote cycling in all its forms and for all levels. Organised into regional clubs across the country, club captains organise free cycling outings that are open to everyone.

Škoda is very proud to be involved with the DECATHLON AG2R LA MONDIALE team, with whom it shares a commitment to excellence and ambition. As part of this partnership, Škoda France is supplying vehicles for the WorldTour and NewGen teams, providing a fantastic showcase for promoting its models.

SWISS SIDE

Since 2024

SWISS SIDE is revolutionising the cycling industry with the most aerodynamic and innovative products, developed based on the experience gained by our engineers during their years in Formula 1. Founded in 2012, SWISS SIDE produces the highest-performance cycling products, particularly aerodynamic bicycle wheels, while providing engineering consulting services to major brands, athletes and teams in the cycling, triathlon and sports sectors in general. The products are sold online directly at swissside.com and through select retailers.

Official technical partners

ARC 1950

CONTINENTAL

fi'zi:k

DEDA

SRAM

Wahoo

POWERBAR

Look

Official suppliers