Vincent Lavenu, Managing Director, and his entire team, AG2R LA MONDIALE and CITROËN, are proud to unveil the new jersey for the professional cycling team. AG2R CITROËN TEAM. From 1 January 2021, AG2R LA MONDIALE, a long-standing title partner, and Vincent Lavenu welcome CITROËN as co-title partner. The two groups have jointly committed to the partnership until 2025. This jersey marks the beginning of an unprecedented collaboration and opens the first pages of a new chapter in the team's history.
The design of the jersey AG2R CITROËN TEAM This presented a challenge for the cycling team and its two main partners. It took five months of work to create a graphic identity that goes beyond simply juxtaposing several brands, opting instead for a white jersey and brown shorts with a strong, unique and striking design that stands out in the peloton. It perfectly illustrates the shared boldness, alliance and ambitions of the partners.
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[/su_column] [su_quote cite=»VINCENT LAVENU, Team Managing Director»]
VINCENT LAVENU: «The illustration of our identity»
«A jersey unites our entire team, riders and management alike. It is also a rallying point for our fans. This jersey AG2R CITROËN TEAM marks the beginning of a new chapter in our history. It is the result of a long collaboration between AG2R LA MONDIALE and CITROËN, based on shared values. I am very proud of the result. Our graphic identity is evolving, but our core identity remains unchanged. We can't wait to see our riders take to the road in their new outfits.’AG2R CITROËN TEAM. »[/su_quote] [su_row][su_column size= »1/2″]
[/su_column] [su_quote cite=»CLEMENT CHAMPOUSSIN»]
CLEMENT CHAMPOUSSIN: «Aesthetic and unusual»
«We are embarking on a new adventure, and this jersey is a reflection of that! I have rarely had the opportunity to ride in a predominantly white jersey, and I was delighted to see the final result. It is attractive and unusual. I joined Chambéry Cyclisme Formation in 2017 before turning professional in April 2020. It has been a very special year for me. I can't wait to wear the jersey." AG2R CITROËN TEAM in the race and contribute to this new chapter.»[/su_quote] [su_row][su_column size=»1/2"]
[/su_column] [su_quote cite=»LAURENT BARRIA, Marketing and Communications Director, CITROËN»]
LAURENT BARRIA: «A founding act»
«We are proud that CITROËN is becoming a partner of the France Cycling team led by Vincent Lavenu alongside AG2R LA MONDIALE. This team shares our values of boldness, performance, exemplarity and proximity to the public and all cycling enthusiasts. The unveiling of the team's new identity AG2R CITROËN TEAM and his jersey is a defining moment in our collaboration. Its bold graphics and typography perfectly illustrate our ambition for this partnership, which we believe will be a promising one on the roads of major international events.»[/su_quote] [su_row][su_column size=»1/2"]
[/su_column] [su_quote cite=»ANDRE RENAUDIN, Chief Executive Officer of AG2R LA MONDIALE»]
ANDRE RENAUDIN: «A powerful symbol»
«AG2R Prévoyance, now AG2R LA MONDIALE, has been supporting Vincent Lavenu and his team for 23 years. This long-term support has enabled the team to progress and grow. We welcome CITROËN to enable the team to take the next step in its development and perform at the highest level in the World Tour races. The evolution of the jersey, with its bold graphics, is a powerful symbol of this, as we welcome CITROËN into the heart of our AG2R LA MONDIALE brand.»[/su_quote]
